Executive Summary / Concept A
One farm, one roast, one perfect cup.
Crafted for Home baristas through Coffee subscription platforms. The creative direction applies a knowledgeable voice with origin photography aesthetics to deliver a premium, memorable campaign experience.
Audience
Home baristas
Channel
Coffee subscription platforms
Tone
Knowledgeable
Style
Origin photography
680K
Reach
4.1%
CTR
3.8%
Conv