{
  "artifact": "campaign-creative",
  "brief": "Launch Aurora One — the self-cleaning smart water bottle. 24h cold, 12h hot, limited first-drop colorway.",
  "targeting": {
    "audience": "Gen Z Trendsetters",
    "channel": "Instagram"
  },
  "creative": {
    "tone": "Bold",
    "style": "Aurora",
    "variant": "A"
  },
  "metrics": {
    "reach": 128400,
    "ctr": 3.2,
    "conversion": 2.1
  }
}