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Tidewell Flow launch campaign

Drafted by
Opus 5.5
Skill chain
ui-ux-pro-max

1. Brief

What is launching, for whom, and when. 24 to 480 characters.

The brief length is fine.

2. Audience & channel

Who is it for?

Refill at work and on the train

Tall 9:16 frame, seen for about 5 seconds

3. Voice & look

4. Review & export

Pick a route to preview it and see its forecast.

Tidewell

Tap water, minus the aftertaste.

Tidewell Flow filters as you drink, so daily commuters can refill from any tap. One filter lasts 60 days.

Order yours

Route A: Taste test

Leads with taste, the first thing people notice.

Format
Instagram story
Voice
Reassuring, clear water
Made
Run 3 at 09:40

Up to date with your settings.

Forecast for route A

Simulated by Muse, not live data. Use it to compare routes.

Reach (forecast)

1.00M

First run this session

About 1.00M daily commuters could see it in their Instagram stories.

Click-through rate (forecast)

1.76%

First run this session

About 18 in every 1,000 people who see it tap through.

Conversion (forecast)

3.28%

First run this session

About 1 in 30 people who tap through place an order.