Decision sequence
Numbered because the order is real: the audience decides which channels can reach them, the channel fixes how many words fit, that bounds the tone, and the tone limits the visual style. The route is chosen last.
- Sets what may be claimed
Name the product, the reader and the date.251 / 480
- Step 2: AudienceNarrows the channels
- Step 3: ChannelFixes the format and word count
- Step 4: ToneBounds the visual style
- Step 5: Visual styleSets ground and ink
- Step 6: RouteChosen against all five
Showing run 4, set at 09:40.
| Metric | A (selected route) | B | C |
|---|---|---|---|
| Reach | 1.32M | 1.35M | 1.44M |
| Click-through | 2.95% | 2.95% | 2.91% |
| Conversion | 5.02% | 5.38% | 4.74% |
Specimen, route A: Point and read
App Store page · Star chart · run 4, 09:40
Night-sky field guide
Lumen Atlas labels 120,000 stars, every planet and the ISS as you move your phone. Made for backyard beginners.
Index of campaigns
Restore puts the settings back in the sequence- Saturn clears the rooftops at 21:40.Route C, Mon 16:05
- No signal. Every star still named.Route B, Mon 11:30
- Point at the sky. Read its name.Route A, Fri 17:48
Record
- 09:40Run 4 generated for Lumen Atlas
- 09:38Workspace opened