Muse

Design Logic

Fable 5.1frontend-designCampaign · Volt e-bike

Campaign brief

Audience

Channel

Tone

Style

Three concepts, one brief

Selected · A

ACharge in your hand

A · 01 · Editorial

Volt's 2.1 kg battery slides out and charges at your desk. Forty miles, zero outlets in the hallway.

Social · 4:5 feed postFor commuters · Confident

BNineteen kilos

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B · 01

Light enough for the fourth floor.

CThe 8:40 promise

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C · 01

Arrive on time. Arrive unbothered.

A / B / C

Reach

CTR

Conversion

Social weights Reach ×1.3 and CTR ×1.1.